Wrong-Way Campaign
Company: TAPCO | Year: 2025
Tools Used: Photoshop, InDesign, Illustrator, Cinema 4D, Adobe XD, PowerPoint
The company restructured the Wrong-Way product line into three distinct tiers using the good, better, and best strategy. To support the launch, the Marketing team developed a campaign featuring refreshed and redesigned assets. I collaborated with Engineering and Product Management to produce accurate 3D renders for each product tier and worked closely with the Content Team to create cohesive layouts that complemented their copy.
Brochure
The brochure was updated to feature new copy explaining the three product tiers available to customers. Since photos of the new tiers were not yet available, I created detailed 3D renders to visualize the differences between them, collaborating with Product Management and utilizing Engineering CAD files imported into Cinema 4D.
Landing Page
The landing page was redesigned to modernize both its visuals and messaging. Using Adobe XD, I created a fresh, updated layout and collaborated with a third-party agency to bring the new design to life. The updated page features an interactive phone module, a dynamic 3D render of the Wrong-Way system, and dedicated FAQ and resource sections. The redesign received highly positive feedback from customers and internal teams alike.
White Paper
The existing digital white paper was redesigned to enhance both its visual appeal and readability. Working closely with the Content Team, I created a new layout to better support the updated copy, introducing custom illustrations, refined typography, and a stronger text hierarchy. Released as gated content, the refreshed white paper effectively increased lead generation.
Product Brief
I collaborated with the Content Team to refresh this high-level product brief, which highlights the three tiers of the Wrong-Way systems. To maintain visual consistency across the campaign, I redesigned the layout, illustrated new graphics, and refined the text hierarchy for improved readability.
Blog Carousel
I collaborated with the Content Team to design a carousel post promoting the new Wrong-Way blog. Using select excerpts from the article, I created visuals that highlighted key sections of the post. The campaign performed strongly on LinkedIn, earning high engagement and visibility.
PowerPoint Presentation
To support the launch of the new tiered Wrong-Way products, I developed a refreshed sales presentation using a third-party template as a foundation. I incorporated custom graphics, refined the text hierarchy, and aligned the colors and copy with the updated brand materials. Interactive icon buttons were added to streamline navigation, enabling presenters to jump between slides seamlessly during webinars or customer discussions.
