For the launch of TAPCO's new smart crosswalk products, I supported a comprehensive multi-channel campaign by creating refreshed assets in collaboration with Engineering, Product Management, the Content Team, and third-party partners. This included detailed 3D renders (Cinema 4D from Engineering CAD files) and photos for the updated brochure; redesigning and building the landing page in Adobe XD and BigCommerce Shogun, featuring an interactive phone module, dynamic 3D crosswalk render, FAQ, and resources; refreshing the gated white paper with custom illustrations, refined typography, and hierarchy to boost leads; expanding the product brief to three pages with new template, custom illustrations, and software mockups; designing a gated how-to guide with software-interface graphics for user education and lead gen; creating a foldable tradeshow handout with custom illustrations, stats, and product overviews; and updating the sales PowerPoint on a third-party template with custom graphics, interactive navigation, and brand-aligned design. The unified campaign delivered impactful visuals across print, digital, gated content, tradeshow, and sales materials, enhancing customer education and engagement.