VRU Campaign
Company: TAPCO | Year: 2025
Tools Used: Photoshop, InDesign, Illustrator, Cinema 4D, Adobe XD, PowerPoint
To support the launch of new products for smart crosswalks, the Marketing team developed a campaign featuring refreshed and redesigned assets. Working closely with Engineering and Product Management, I produced accurate 3D renders of the new products and worked closely with the Content Team to create cohesive layouts that complemented their copy.
Brochure
The brochure was updated to feature new copy explaining the details of the new products. Since photos of the new products were limited, I created detailed 3D renders along with a few photos to showcase these products and what they do. I collaborated with Product Management utilizing Engineering CAD files imported into Cinema 4D for the 3D images.
Landing Page
The landing page was redesigned to modernize both its visuals and messaging. I used Adobe XD to layout the page and included an interactive phone module, a dynamic 3D render of the crosswalk system, and dedicated FAQ and resource sections. I then build the page in BigCommerce Shogun based on previous coded elements built by a third-party company.
White Paper
The existing white paper was redesigned to enhance both its visual appeal and readability based on the re-design of the Wrong-Way white paper. I worked closely with the Content Team to adjust layout to support the updated copy. Updated design elements included: illustrations, refined typography, and a stronger text hierarchy. This was released as gated content, increasing lead generation.
Product Brief
This product brief design was updated to the new template but increased to three pages to effectively highlight the new products and new copy from the Content Team. I created custom illustrations and a mockup of the new software used to monitor the systems.
How-to Guide
Released as a gated piece of content, this how-to guide dives into the smart connectivity of the new crosswalk systems. I created graphics based on how the software looks for each section based on the copy the Content Team wrote. This guide helped generate leads as well as teach potential or existing customers how the software works.
Handout
TAPCO was launching these new products at an upcoming tradeshow, and Marketing came up with the idea of a small foldable handout participants could take with them to showcase the new crosswalk. This handout includes custom illustrations, stats and overview information of the products.
PowerPoint Presentation
To support this launch, I developed a refreshed sales presentation using a third-party template as a foundation. I incorporated custom graphics, refined the text hierarchy, and aligned the colors and copy with the updated brand materials. Interactive icon buttons were added to streamline navigation, enabling presenters to jump between slides seamlessly during webinars or customer discussions.
