Showbooks
Company: Manitou North America | Year: 2018
Tools Used: Photoshop, InDesign
These 5"x7" showbooks are used by Manitou North America to provide an overview of all equipment across their three brands. I redesigned them to incorporate updated branding and ensure consistency in layout and design. Each showbook includes machine specifications, as well as information on attachments, parts, and services. Following recent rebrands for two of the brands, we updated all three to create a cohesive, unified presentation.
Manitou
After Manitou’s recent rebrand, I refreshed this showbook by updating its brand elements, visuals, color scheme, and typography to create a modern, cohesive look.
Gehl
After Gehl’s rebrand, I refreshed this showbook by integrating the updated logo, brand elements, and typography. Additionally, I updated the product lineup, adding new offerings and removing discontinued items for a streamlined and current presentation.
Mustang by Manitou
Although the Mustang by Manitou brand hadn’t undergone a rebrand, its showbook design was outdated and no longer aligned with the refreshed look of the other two brands. I updated the layout, typography, and imagery, incorporating more dynamic visuals to create a cohesive and modern presentation.
EDGE Attachments
This new showbook highlights the attachments available for each product. To clearly indicate which machines each attachment is compatible with, I used icons representing the different machine types. Each section also features dynamic photos of the attachments in use, providing a visually engaging and informative guide.
