The Manual on Uniform Traffic Control Devices (MUTCD) is the national standard governing traffic signs, pavement markings, and signals. Updated every 10 years, TAPCO publishes a comprehensive poster that catalogs all approved traffic signs, making it easy to identify updates and changes.

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For this project, I redesigned the poster to reflect the latest MUTCD release, incorporating newly approved signs and removing those no longer permitted. The final piece features over 1,500 signs, each clearly labeled with its corresponding MUTCD number for quick reference.

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The redesigned poster drove strong customer engagement, resulting in a 6% increase in email click-through rate and a 10% increase in email open rate, while also generating new leads.