The Manual on Uniform Traffic Control Devices (MUTCD) is the national standard governing traffic signs, pavement markings, and signals. Following the 2023 11th Edition release, TAPCO updated its reference materials to help customers quickly navigate the latest changes and compliant traffic signs.

I redesigned the jumbo MUTCD Signs Poster to incorporate all newly approved signs, remove discontinued ones, and clearly label each of the 1,500+ signs with its corresponding MUTCD section and number for instant reference. Building on that foundation, I then designed a new 5.5"x8.5" booklet that catalogs every MUTCD-approved sign alongside targeted call-outs for TAPCO’s MUTCD-compliant signs. The compact, portable format makes it an ideal field and sales reference tool.

The updated poster and booklet together drove strong customer engagement, delivering a 6% increase in email click-through rate, a 10% increase in email open rate, and a meaningful lift in new leads.